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Rocketfuel to Cut Expenses by $30 million
Rocketfuel, a leading programmatic platform announced this week that they will be cutting expenses by $30 million in what they are calling an “Efficiency Program.” Spending cuts will include a...
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Personalization Marketing – Are you using it?
It has been reported in studies that over 75% of online customers are frustrated when they visit sites that show no relation to their interests. Monetate has some interesting and telling stats...
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Why Exit Intent Banners Work
Pop up ads have become one of the most hated things on the Internet over the years. However, new and smarter type of pop up has risen to the top with a tremendous amount of success. Exit banners,...
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From Content Marketing to Retargeting 6 Tips
To demystify retargeting, first know that this is similar to remarketing—a method of advertising online for website traffic. You want your visitors to stay at your website and not bounce. The...
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